Fashion Nova Cares with Cardi B is a new initiative that aims to help people in need.
Starting today, the music artist and fashion brand are giving away $1,000 every hour until May 20, for a total of $1 million. They are hoping to provide immediate relief and offset some people’s financial burdens related to the COVID-19 pandemic.
“People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. We all feel compassion and concern for those affected by the [novel] coronavirus,” Fashion Nova founder and CEO Richard Saghian said in a press release.
Fashion Nova is a large online fashion brand that sells women’s clothes as well as men’s and kid’s styles. Fashion Nova Cares is the brand’s program focused on “charitable giving and advocacy.” This giveaway featuring Cardi B is the program’s latest charitable effort.