Cancer patients and survivors have bravely come out to reveal their scar so as to show the 'real face' of the disease.
Their campaign is in reaction to the existing cancer campaigns which uses models who have never had cancer and doesn't show the real face of cancer neither does it represent cancer patients/survivors.
In a bid to change the way we think about cancer, survivors are baring their scars in a beautifully raw new campaign.
Vicky Saynor, 43, from Hertfordshire, is currently undergoing chemotherapy for her Grade 3 Stage 1 breast cancer, and claims she felt "completely unrepresented" by a lot of the existing cancer campaigns.
Convinced that people need to see the "real face of cancer" - including the scars left by surgeries, bald heads from chemo and the results of a mastectomy - Vicky her own cancer awareness campaign.
The mother-of-four told how the "glossy celebrities and happy, smiling models" she saw in many cancer awareness campaigns did not reflect how she looked nor felt.
Vicky said: "Although always well-meaning, the use of glossy celebrities and happy, smiling models in cancer campaigns, just did not reflect the reality of what we, the cancer patients, and our families have to endure."
She decided to take action after a disastrous awareness campaign which angered cancer patients in the UK.
The campaign tagged Fashion Targets Breast Cancer used attractive influencers as its models along with the hashtag "#bosombuddies", and slogans like "they say good things come in twos" and "two is stronger than one".
The slogans were aimed at highlighting the importance of friendship while facing cancer but it was very poorly received online and angered many.
In retaliation, Vicky set up a campaign called True Cancer Bodies and held a photoshoot featuring 38 people who had survived or were still living with cancer.
See some of the photos below.
No comments:
Post a Comment